In AWR, keyword ranking positions are tracked separately by the device the search queries originate from - Desktop versus Mobile results pages.

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💡 Quick tip
: If tracking keyword positions on both types of devices is required, then 2 search engines must be defined, one for each type of Google searches.

Depending on the search result types you need to capture from Desktop, respectively Mobile SERPs, there are a few search engine versions you can choose from.
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Below you will find a guide of the most important Google's Desktop search results and tips on how to track each using one of the AWR’s dedicated search engines.

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💡 Quick tip: For more details about Google's Mobile search result types and how to track them with AWR please access the following article.
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Search result types which can be returned by Google in response to queries performed from Desktop devices and which are currently tracked by AWR:

1) Blended results

      a) Featured snippets
      b) Sitelinks
      c) Top stories
      d) Images
      e) Knowledge panel
      f) Videos
      g) Tweets
      h) People also ask
      i) Local pack
      j) Carousel  

2) Local results 

3) Regular Organic results

4) Vertical search results

5) Sponsored results

Disclaimer: Please note that this screenshot was artificially compiled using real Google results.

1) Blended results

Traditional Organic results blended with other special search results (also referred to as SERP Features) from Google's results pages. 

Alongside the Organic results, which are present with not a single exception on every regular search results page, the following SERP Features can be triggered when searching from a Desktop device:

a) Featured snippets 

Answer display boxes featured on #1 spot (position 0) of Google’s results page. Featured snippets help users find the information faster as they do not have to click through a specific result in order to see the answer.

b) Sitelinks

 Hyperlinks that appear below some Google listings in order to help searchers easier navigate to relevant pages from a website.

💡 SiteWith 

c) Top stories 

News-related results returned when Google finds relevant news or events relevant to the search query. Such results can appear in any position on the search results pages and are enhanced with a small, yet representative image or video.  When clicking on the More for link below the Top stories box the searcher is redirected to Google’s News vertical.

d) Images 

Thumbnail images from Google’s regular web search pages. Such results can appear in any position on SERP and are linked directly to Google’s Images vertical.

e) Knowledge panel 

Overview information box displayed on the right side of a search results page. The knowledge panel is triggered in response to a query about a brand, a place or a particular topic such as popular people, books or movies.

f) Videos 

Snippets featuring a thumbnail of the video alongside the publication date, the names of the video and channel. Video snippets can show up on any position among Google’s regular search results pages.

g) Tweets 

Twitter search results returned by Google when significant current interest related to the query’s topic is registered.

h) People also ask 

Set of accordion-like questions and answers related to the searcher's initial query. A PAA result can appear either right under a featured snippet or on any other position on the first page of search results.

i) Local pack 

Pack of 3 Google search results that shows the most popular local businesses relevant to the user’s query and geographic location. The local 3-pack usually appears at the top of the page every time a query has local intent and it is accompanied by a map.

j) Carousel 

Horizontal slider displayed at the top of the page which allows searchers to expand their search. Clicking on any of the carousel’s listings brings the searcher to a new search results page.

How to track with AWR

Blended results from Google’s regular desktop search network can be tracked using the Desktop Universal search engine.

-----------------------------------------------------------------------------------------------------------------------------💡 Quick tip: When tracking a Universal search engine any URL on which the searcher can click is considered as being a top site competitor. Organic entries alongside the URLs from Featured snippets, Local 3-pack, Images, Videos, etc, that Google includes among its pages will be counted when computing the ranking position of an URL.
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Left screenshot:  The HTML SERP file retrieved using a Desktop Universal search engine. Right screenshot: www.allrecipes.com is reported as ranking on the 7th position - the Feature snippet, the 4 entries from the People also ask box and the Organic result were counted first.

2) Local results 

Packs that appear, usually, at the top of the page and which are comprised of a map and 3 listings featuring the business name, physical address, opening hours, and phone number. The listings returned in the local 3-pack are dependent on the searcher’s geographical location and query intent. When clicking on any of the 3 local listings, the searcher is brought to Google Maps for an extended view of the selected business.

How to track with AWR

Local 3-pack results which originate from Desktop searches can be tracked either with the Desktop Universal search engine or with one of the following versions of the Places search engine:

  • Desktop Organic & Places - tracks ranking positions from local 3-pack listings alongside the traditional Organic results 
  • Desktop Places  - tracks only the listings featured in the local 3-pack

-----------------------------------------------------------------------------------------------------------------------------💡 Quick tip: The Places search engine requires a custom alias setup so that rankings can be reported. More information can be found in the Website alias setup article.
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3) Regular Organic results 

Search results based on unpaid, natural rankings selected by the search engine algorithms based on their quality and also their relevance to the searcher’s query.

How to track with AWR 

 Organic only entries from regular Desktop web search pages can be tracked using the Desktop Organic search engine.

-----------------------------------------------------------------------------------------------------------------------------💡 Quick tip: When tracking an Organic search engine, the other types of results displayed in SERPs are being ignored when computing the ranking position of an URL. If you need tracking more than just Organic rankings for your business we can either use the Universal or the Organic and Places versions presented above.
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Left screenshot: The HTML SERP file retrieved using a Desktop Organic search engine. Right screenshot: www.allrecipes.com is reported as ranking on the 2nd position - the Feature snippet and the 4 entries from the People also ask box were not counted.

 

4) Vertical search results

As opposed to a default search page which may return results from the entire spectrum of the web for a topic, a vertical search results page focuses only on a specific niche of online content, as follows:

  • Maps  - local results returned to searchers looking for businesses or places nearby their location
  • Images - image content relevant to the searcher’s query
  • Video -  video content returned from sources all over the web, including the Youtube database.
  • News  - news related articles retrieved from more than 50,000 news sources worldwide

Left screenshot: Organic search results blended with Top Stories and Tweets SERP Features. Right screenshot: Google vertical exclusively showing Google News results.

How to track with AWR

If in need to track rankings across one of the Google's vertical areas mentioned above you can use one of the specialized search engines - Desktop Images, Desktop Video, Desktop Maps or Desktop News

-----------------------------------------------------------------------------------------------------------------------------💡 Quick tip: Video and Maps search engines require a custom alias setup, so that ranking positions can be reported. More details can be found in the Website alias setup article.
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5) Sponsored results 

Search results for which the site owners have paid a fee to have their websites displayed on the search engine results pages when someone runs a search query containing specific keywords or phrases they are targeting. Paid results are listed at the very top of a SERP and are set apart from the organic listings using a visual clue.

How to track with AWR

Ranking positions from sponsored search results can be captured using the Desktop Adwords search engine.


Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

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