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Initial ranking update - How long does it take?

Discover the factors influencing the timing of your initial rankings delivery.

Iulia Z. Lacriceanu avatar
Written by Iulia Z. Lacriceanu
Updated over a week ago

Whenever you add a new website to the AWR app, the time required to deliver the initial rankings is influenced by these two factors:

  • Selected scheduler frequency

For scheduled projects—daily, weekly, biweekly, or monthly—the initial set of rankings is expected within minutes to a few hours, and no later than 24 hours after the project is added to AWR.

  • Project complexity

The number of search engines and keywords also influences the ETA for the initial rankings set. For projects with fewer than 100 keywords, you can expect the initial rankings to be delivered within one hour of adding the project to AWR.

Rankings are not delivered instantly because we send real keyword queries to the search engines you’ve defined. The rankings are not pre-stored in databases or sourced from third-party applications.

To keep you informed every step of the way, the initial ranking update wizard displays a clear progress bar, guiding you from 0% to 100% completion.

We've structured the initial update process into clear and easy-to-follow steps:

  • Preparing for Your Update
    During this step, everything is set up to start sending keyword queries to the chosen search engines.

  • Data Gathering and Processing
    The keyword rankings are gathered in real-time from the selected search engines.

  • Computing Data

    The gathered ranking data is processed, and the performance KPIs are calculated for the main website and selected competitors.

  • Almost there…
    Just a few final KPIs to compute, and the initial ranking data will be complete.

Once the initial rankings are ready, we’ll also send you an email with the Initial Ranking Status:

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

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