What is the “Filter by” Sidebar?
The Filter by Sidebar feature is a filtering bar that may appear on the left side of Google’s SERPs for e-commerce-related searches. It allows users to refine results based on specific criteria like material, size, color, style, and more, making it easier to find relevant products.
Users have the option to toggle the sidebar on or off, which provides them with more tailored search results and improves their purchasing experience.
“Filter by” Sidebar on Desktop
“Filter by” Sidebar on Mobile
How do you track the “Filter by” Sidebar using Advanced Web Ranking?
In Advanced Web Ranking, you can monitor the presence of the “Filter by” Sidebar in SERPs for both desktop and mobile search results using the Google Universal search engine.
To track this type of search engine, head to the Project Settings> Search Engines section and add it to your project.
When monitoring a Universal search engine, the positions of Organic entries alongside the URLs from Aggregator Units, Local 3-pack, Featured Snippets, People Also Ask, Images, and other types of results will be reported as ranking if found in the SERPs retrieved from Google. More information on Google's search preferences available in AWR can be found in this article here.
How is the “Filter by” Sidebar reported in AWR?
The "Filter by Sidebar" works as a search query refinement tool and does not include any external URLs. As a result, no ranking position is assigned to it, and its presence doesn’t impact the ranking values of other results displayed on the SERP. Its presence in the search results is only visually indicated in both the Ranking > Keywords and Top Sites reports.
How can you identify the keywords that trigger “Filter by” Sidebar with AWR?
You can use the SERP Features filter within the Ranking > Keywords report to identify the keywords that trigger the “Filter by” Sidebar and monitor their performance efficiently.
The SERP Features column displays the types of search results that appear on Google SERPs for each keyword, allowing you to quickly spot the presence of “Filter by” Sidebar and other SERP features.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.