What is the Explore Brands result?
The Explore Brands feature highlights a selection of well-known brands that offer products relevant to a user's search query. Commonly triggered by e-commerce-related keywords, this feature helps shoppers discover and compare different brands, streamlining their purchasing decisions.
Explore Brands on Desktop
Explore Brands on Mobile
How do you track an Explore Brands result using Advanced Web Ranking?
In Advanced Web Ranking, you can track the Explore Brands results using the Google Universal search engine: Google Desktop Universal for desktop searches and Google Mobile Universal for mobile search results.
You can track these search engines by adding them to your project in the Project Settings > Search Engines section.
When monitoring a Universal search engine, the positions of Organic entries alongside the URLs from Explore Brands, AI Overviews, Aggregator Units, Local 3-pack, People Also Ask, Images, and other types of results will be reported as ranking if found in the SERPs retrieved from Google. More information on Google's search preferences available in AWR can be found in this article here.
How is the Explore Brands result reported in AWR?
When identified in the SERPs from Google, the websites listed in the Explore Brands section will be reported on the same ranking position, as they belong to the same search result element.
Although users can see more brands by clicking the "More brands/options" button on the search results pages, it's important to note that in Advanced Web Ranking, only the URLs of the brands displayed directly in the list are reported as ranking.
How can you identify the keywords that trigger a Buying Guide result in AWR?
You can easily identify the keywords that have triggered an Explore Brands result and track their performance in SERPs by using the SERP Features filter within the Ranking>Keywords report.
In the filtered results, the SERP Features column highlights the features found on Google's search results pages for each keyword, making it easy to identify Explore Brands and other result types.
If the chosen website (whether main or competitor) ranks for a specific SERP feature, the corresponding icon will be marked in green. If the website does not rank for any available SERP features, the icon will be displayed in blue.
How can your website get featured in an Explore Brands result?
To increase the chances of your website appearing in the Explore Brands feature, consider the following optimization strategies:
Build Strong Brand Authority – Establish your brand as a recognized name in your industry by maintaining a well-optimized website, strong customer engagement on social media, and high-quality backlinks.
Use Structured Data – Adding Brand schema markup helps Google understand and categorize your brand properly.
Optimize Your Product and Category Pages – Make sure your product listings include clear brand descriptions, relevant keywords, and engaging content that aligns with what shoppers are searching for.
Maintain a Good Reputation – Brands featured in Explore Brands often have strong reviews and high engagement. Encourage customer feedback and stay active on review sites.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.