The Visibility score is a ranking performance metric, calculated considering a proprietary formula, based on the keyword rankings retrieved during the updates.
The score reflects the progress of your websites in search, across all keywords and search engines targeted in a project.
To calculate the Visibility score, AWR assigns a number of points to each of the first 30 positions, as follows:
Position 1 = 30 points
Position 2 = 29 points
Position 30 = 1 point
Positions below 30 have 0 points.
The Visibility score is the sum of the points given to the URL by each search engine. For example, if we have 3 search engines, we assign 3x30=90 points. Now, with a URL that has the following positions:
Search engine 1: Position 1 = 30 points
Search engine 2: Position 10 = 21 points
Search engine 3: Position 32 = 0 points
The Visibility score is 51 points.
Also see how the Visibility Percent is calculated.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.