Both Visibility reports for Google Looker Studio come with the following set of metrics
and dimensions:
Metrics
Visibility Score - Sum of visibility points assigned for each of your Top 30 keyword positions.
Visibility Percent - Search visibility performance based on the Visibility Score, benchmarked to the maximum possible value (100%).
Average Rank - Sum of all your keyword positions divided by the total number of keywords.
Click Share - Estimated percentage of clicks that your website may receive from Top 20 keyword positions.
Estimated Visits - Estimated traffic that your website may receive from Top 20 keyword positions, based on keyword search volume.
On First Page - Number of keyword positions your website has on the first page of the SERPs.
Below First Page - Number of keyword positions your website has in the SERPs, but not on the first page.
Ranked - Total number of keywords for which your website is listed in the SERPs.
Not Ranked - Total number of keywords for which your website does not have a ranking position.
First Place - Number of keywords for which your website ranks on position 1.
Top 3 - Number of keywords for which your website ranks on positions 1-3.
Top 5 - Number of keywords for which your website ranks on positions 1-5.
Top 10 - Number of keywords for which your website ranks on positions 1-10.
Top 20 - Number of keywords for which your website ranks on positions 1-20.
Top 30 - Number of keywords for which your website ranks on positions 1-30.
Moved Up - Number of keywords with higher ranking positions.
Moved Down - Number of keywords with lower ranking positions.
Added - Number of keywords for which your website started to rank.
Dropped - Number of keywords for which your website is no longer ranking.
Net Gain - Sum of keyword positions that moved up.
Net Loss - Sum of keyword positions that moved down.
Dimensions
Project - Project / campaign that you are managing
Website - Main website and competitors in a project
Search engine - Search engines or search engine versions in a project (e.g. Google desktop and Google mobile)
Keyword groups - Groups that include the terms and phrases for which you are monitoring rankings in a project
See related resources
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.