Imagine that organic traffic opportunity is a pie, shared between you and your competitors. The bigger the slice you own, the more visits you are expected to receive from your high ranking positions.
The new Market Share view in Advanced Web Ranking helps you see exactly how much your slice represents from the total traffic opportunity, and how that compares to the competition.
Let's take a quick look at how AWR computes the market share and other KPIs for this view:
- Market Share is the percentage of your Estimated Visits, from the total Estimated Visits that top 20 keywords in your project can generate.
- URLs shows the number of pages that your website is ranking with in the top 20 positions.
- Keywords shows the number of terms that your website is ranking for in the top 20.
- Click Share is the estimated percentage of clicks that your website receives from organic search, based on its top 20 positions and their related CTR.
- Estimated Visits represents the traffic opportunity, expressed as the estimated number of visits that your website may receive from organic search. This number is calculated by multiplying the Click Share for your top 20 keywords with their related search volume.
The values displayed for each KPI are calculated for the latest update date selected in the time interval, compared to those from the previous date selected.
Note: If there are multiple URLs from the same domain ranking in top 20, each of them will be assigned a Click Share percentage and the related number of Estimated Visits and Market Share.
Evolution in time
To track your website's progress, select the KPI you are interested in and the trend will be shown on the chart, together with your top 10 competitors.
The chart legend in this view offers two functions:
- You can exclude indirect competitors from the chart (e.g. platforms like wikipedia.org or youtube.com) by clicking on their domain name in the legend;
- If you need better visibility on a particular competitor in the chart, you can isolate its trend line by hovering with the mouse over that competitor domain name in the legend.
Now let's take a look at the table of the Market Share view, discovering which are the best assets that each competitor has, and how they compare to yours:
- Market Share is the percentage of a competitor's Estimated Visits from the total Estimated Visits that Top 20 keywords can generate.
- URLs shows the number of URLs that each competitor website is ranking with in the top 20 positions, for all the keywords in your project.
- Keywords shows the number of terms that each competitor website is ranking for in the top 20 positions.
- Click Share represents the estimated percentage of clicks that each competitor website receives from organic search, based on its top 20 positions and their related CTR.
- Estimated Visits represents the estimated number of visits that each competitor website receives from organic search. This number is calculated by multiplying the Click Share for your top 20 keywords with their related search volume.
- Competitor Unique Keywords shows the number of keywords that your competitor is ranking for in top 20, but your website isn't.
- Common Keywords shows the number of keywords that both your website and your competitor are ranking for in top 20.
- My Unique Keywords helps you find the number of keywords that your website is ranking for in top 20, but your competitor isn’t.
- Intersection shows the percentage of your competitor's unique keywords (yellow), common keywords (green) and your website's unique keywords (blue).
The domains and URLs in the Market Share view are selected automatically by the AWR algo, based on their ranking performance for the search engines and keywords in you project. The selection may include competitors that you are already tracking in the project, but also new competitors which were found ranking in top 20 for your keywords.
AWR highlights the competitors that are tracked in the project settings with a green line. If you would like to add new competitors from those suggested, just select them and click on Manage - Add selected.
Note: you can monitor up to 50 competitors in a project, without any additional costs.
For each competitor in the list, you have the possibility to see the keywords that meet specific rank performance criteria. For example, you can see the keywords for which your top competitor is ranking in top 20, and you don't.
Simply click on the related hyperlink and you will be redirected to the Website Comparison view, where you can also see the search volume and ranking trend for each of those terms.
To share the stats with your customers or with co-workers, you can Download the Market Share report in PDF format, or Export the table to CSV.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.