Below the fold refers to the area of a search engine results page that is only visible after scrolling down beyond the initially displayed listings.

In Advanced Web Ranking, we use the most common screen sizes for reference in both desktop and mobile SERPs to mark the fold line accordingly.

You can precisely identify the tracked keywords for which the website is positioned below the fold line by using the "Below the Fold” filtering option in the Ranking > Keywords section. You can also use the “From” and “To” filtering options to explore and discover new keyword opportunities.

For example, finding keywords positioned in the upper section of the "Below the Fold" area and applying targeted SEO strategies to improve their rankings could lead to a substantial increase in traffic to your website.

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