Once the keywords, the target rank, and all the other parameters are selected and saved, the Forecast will be calculated.

The Forecast's output data can be split into 2 categories as follows:

This means that all the values listed in the KPI tabs and also in the chart are calculated for all the non-brand keywords included in the Forecast.

The Forecast Status is a percentage that shows the current trend of the Forecast and it is calculated by comparing the Forecasted Visits with the Actual Visits.

Inertial Visits = the number of visits estimated to be received in the selected time frame, assuming that there would be no changes in the ranking positions for any keyword in the Forecast.

Additional Visits = the number of additional visits estimated to be received in the selected time frame, assuming that the targeted rankings are reached in the last month of the campaign.

Actual Visits = the actual number of visits received in the selected time frame, given the current ranking positions for each keyword in the Forecast.

Forecasted Visits = the total number of visits estimated to be received in the selected time frame, assuming that the desired ranking positions would be reached in the last month of the campaign.

The visit estimates are calculated using the corresponding CTR for the ranking position and the search volume for each keyword.

The total average searches of the keywords included in the forecast, for the selected period and the search engine’s country or specific location, as given by Google Ads.

This percentage shows the current trend of the search volume year over year.

It’s an average across all the keywords in the Forecast and it is calculated by comparing the search volume from the current year with the one from the previous year.

The number of keywords included in the forecast from the total amount tracked in your project.

By default, Forecasts are updated once a month, taking into account the first ranking update for that month. Use this Refresh button to see an updated Forecast based on the latest ranking update from the current month.

The number of additional visits estimated to be received in the selected time frame, assuming that the targeted rankings are reached in the last month of the campaign.

The number of additional conversions estimated to be received in the selected time frame, given the additional estimated visits.

The additional revenue estimated to be received in the selected time frame, given the additional conversions.

The estimated cost of getting the same number of additional visits via Google Ads. This cost is calculated for each keyword, considering the individual estimated visits and CPCs.

All the values listed in the table are calculated for each non-brand keyword included in the Forecast.

The ranking position for each keyword at the moment the Forecast was created.

The actual ranking position for each keyword taken from the latest ranking update.

The desired ranking range to be reached at the end of the Forecast period.

Estimated percentage of clicks from all the searches. It is calculated using the selected CTR curve in the Forecast and the actual ranking position.

When you hover your mouse over the click share, you can see the actual CTR for each position and the SERP features that appear for that keyword. The lines in green show the actual positions that your website ranks for that keyword. The SERP features that your website ranks for are shown in green.

Search Volume = the total number of searches for the selected period of time, as given by Google Ads. The search volume taken into account is only for the country or the specific location of the search engine included in the Forecast. This Search Volume includes the YoY trend that is displayed after it.

The months that are part of the selected period of time are shown in orange. Only these months are included in the Search Volume.

YoY Trend = this percentage shows the current trend of the search volume year over year. It is calculated by comparing the search volume from the current year with the one from the previous year.

The number of additional visits estimated to be received in the selected time frame, assuming that the targeted rankings for this keyword will be reached in the last month of the campaign.

The number of additional conversions estimated to be received in the selected time frame, given the additional estimated visits.

The additional revenue estimated to be received in the selected time frame, given the additional conversions.

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.