Search volume shows the average number of times a specific query gets searched per month.
In AWR, the exact volumes are presented just like Google Ads' Keyword Planner tool would show them, as following:
Searches. Average monthly number of searches that the keyword receives on Google, country-wide, as reported in the last 30 days. The searches are relevant for the monitored search engine country.
Local Searches. Average search volume that the keyword receives during a month, narrowed down to a specific location, as reported in the last 30 days. The searches are relevant for the monitored search engine country and custom location.
The Local Searches column data will be populated only for custom location search engines.
The Searches metric is available to access for all the AWR plans and subscriptions.
Local Searches are enabled for monthly subscriptions starting with Agency and all yearly plans.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.