When you create a new project in Advanced Web Ranking, start by adding the project URL.

If you own a domain name and want to track rankings for multiple search engines, in addition to monitoring Amazon keyword rankings, add that domain as the project URL.

Next, add the keywords for which you want to track rankings.

You can include branded keywords, product-specific keywords, and all the other keywords that you documented during the keyword research phase.

Then, click “Add search engines” to add Amazon as the main search engine for your project.

In the search engines screen, first, select your country.

It’s important to note that not all countries will have available Amazon as a search engine. Right now, the Amazon search engine is available only in the countries where Amazon has a dedicated store.

Then, from the “Search engine” dropdown, select “Others” and look for Amazon in the list of the search engines available for a country that you selected.

Next, add the Amazon product ASIN (Amazon Standard Identification Number), one per line, for each product that you want to track with Advanced Web Ranking using this format: *.amazon.com/*asin*  (example: *.amazon.com/*B07XSS3Z9J* ).

If you need to add a large number of ASINs you can find details about that below.

Once you create the project, you can add additional ASINs from Settings > Overview > Basic settings > URL by adding new [Custom Value] aliases.

Note: For importing a large number of aliases, you can use the AWR’s API.

To simplify the process, we created a Google Sheets document that extracts ASINs from Amazon URLs and creates an API call for AWR.

To use it, first, you need to make a copy of the document so you can edit it.

Next, in the “1. AWR ASINs / Aliases Template” sheet, add the Amazon URLs of the products that you want to track in AWR.

The document will extract the ASINs and build the AWR aliases that you can use during the initial project creation or for the API call. It automatically handles up to 1000 Amazon product URLs. If you have more than that, then you will need to add more rows to your sheet and copy the formulas in rows C and D to the new rows.

Finally, if you want to add more Amazon products to AWR after you create the project, you can use the API call created in the “2. Alias API Update” sheet. 

To build the API call, you will need to:

  1. Add the API token from your AWR account settings.
  2. Add the AWR project name from the general settings.
  3. Add the website URL as you added it in AWR.
  4. For “Operation,” you can leave 2.
  5. If you added over 1000 URLs on step 1, update the ASINs range in column E to include all ASINs.

Next, if you have some competitors that you want to keep an eye on and see which of their products rank best, add them to the “Competitors” section.

To track all the products which rank on Amazon for the keywords that you choose, add only amazon.com, brand name, dash, and asterisk, as in the example below:

This way, Advanced Web Ranking will display in reports the exact product URLs that rank for your keywords.

Finally, Advanced Web Ranking will start gathering your keyword rankings based on the update frequency you selected: daily, weekly, biweekly, or monthly.

The first update will take anywhere from a few minutes to a few days, depending on the update frequency you selected and the project complexity.

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

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