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Amazon search engine tracking in AWR
Amazon search engine tracking in AWR

Set up your AWR project to successfully monitor your Amazon products

Iulia Z. Lacriceanu avatar
Written by Iulia Z. Lacriceanu
Updated over a week ago

When you create a new project in Advanced Web Ranking, start by adding the project URL (the domain name for which you wish to monitor its online performance).

Next, add the keywords for which you want to track rankings. You can include:

  • Branded keywords

  • Product-specific keywords

  • Keywords documented during the research phase

Then, click Add search engines to add Amazon as a search engine to your project.

Note: Not all countries will have Amazon available as a search engine. The Amazon search engine is available only in the countries where Amazon has a dedicated online store.

In the search engines screen, first, select the Country from which the ranking results will be retrieved from.

Then, from the Search engine dropdown, select Others and look for Amazon in the list of the search engines available for the country that you just selected.

Next, add the Amazon product ASIN (Amazon Standard Identification Number), one per line, for each product that you want to track with Advanced Web Ranking using this format: **asin* (example: **B07XSS3Z9J* ).

Note: The step above is required because Amazon and other particular search engines require a custom alias setup, so that ranking positions can be reported. More details can be found in the Website alias setup article.

Once you create the project, you can add additional ASINs from Project Settings> Overview > Basic settings section. Click on any of the alias tags under the main URL field to open the Edit Aliases wizard and add the new AINS as [Custom Value] aliases.

For importing a large number of aliases, you can also use the update project API call which allows you to programmatically modify an existing project’s inputs.

To simplify the process, we created a Google Sheets document that extracts ASINs from Amazon URLs and creates an API call for AWR.

To use it, first, you need to make a copy of the document so you can edit it.

Next, in the “1. AWR ASINs / Aliases Template” sheet, add the Amazon URLs of the products that you want to track in AWR.

The document will extract the ASINs and build the AWR aliases that you can use during the initial project creation or for the API call. It automatically handles up to 1000 Amazon product URLs. If you have more than that, then you will need to add more rows to your sheet and copy the formulas in rows C and D to the new rows.

Finally, if you want to add more Amazon products to AWR after you create the project, you can use the API call created in the “2. Alias API Update” sheet. 

To build the API call, you will need to:

  1. Add the API token from your AWR account settings.

  2. Add the AWR project name from the general settings.

  3. Add the website URL as you added it in AWR.

  4. For “Operation,” you can leave 2.

  5. If you added over 1000 URLs on step 1, update the ASINs range in column E to include all ASINs.

Next, if you have some competitors that you want to keep an eye on and see which of their products rank best, add their ASINs to the Project Settings > Competitors section.

To track all the products which rank on Amazon for the keywords that you choose, add only, brand name, dash, and asterisk, as in the example below:

This way, Advanced Web Ranking will display in reports the exact product URLs that rank for your keywords.

Advanced Web Ranking will start gathering your keyword rankings based on the update frequency you selected: daily, weekly, biweekly, or monthly.

The first update will take anywhere from a few minutes up to a few hours (at most 24h), depending on the update frequency and project complexity you choose.

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

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