As opposed to standard website URLs that follow a logical structure (e.g., https://www.advancedwebranking.com/videos.html), the YouTube videos have a random structure (e.g., https://www.youtube.com/watch?v=_ex09nhZNHk). That is why tracking the ranking positions of your keywords on this search engine requires adding the channel and each URL of your YouTube videos in the project's settings.

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💡 Quick tip: If you are new to AWR and you want to quickly get familiar with the application check our getting started steps here.

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Depending on your reporting needs, you can create dedicated campaigns for YouTube only, or you can track rankings for multiple search engines, such as Google, Amazon, and YouTube, under the same project.

The search types available for YouTube can be verified while entering the Add search engines wizard.

The Add search engines wizard can be opened either from the Add new project screen or by accessing the Settings > Search engines section of the currently selected project.

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Note: Not all countries have YouTube as one of the available options for tracking. Monitoring YouTube rankings is available only in countries where this search engine enjoys more popularity but on request, the list of countries may be extended. For further details please contact our support team.

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The tracking options for YouTube are as follows:

As I mentioned at the beginning of the article, so the ranking positions of YouTube content can be correctly reported with Advanced Web Ranking, the channel and each video URL must be added as aliases in the project's settings.

The YouTube URLs can be inserted as aliases to a project in 2 ways:

1. Directly from the user interface

a) When adding the YouTube search engine to the project by entering the list of video URLs, one per line, into the designed field:

b) If the YouTube search engine is already added to the project you can insert the channel and the video URLs as custom aliases from the Settings > Overview section:

2. Programmatically using the developer API feature.

Use the update project API call to insert all YouTube URLs to the project at once. The API token can be accessed by navigating to the Connectors & API section.

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Note: The developer API feature is available for all types of yearly subscriptions and, monthly, starting with Agency and higher.

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If you want to keep an eye on your competitors and see which of their videos rank for the keywords you are monitoring, insert their video URLs as aliases into the Competitors section: