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Searches column now shows the YoY % change
Searches column now shows the YoY % change
Robert Dinu avatar
Written by Robert Dinu
Updated over a week ago

Now is easier to see how a website's performance is impacted by seasonality and cyclicality as the Searches column available in the Ranking > Keywords, Comparison > Search Engines and Comparison > Websites reports has been renamed to Search Volume + YoY, now showing also the volume % change and the trend of searches over the last 12 months.

Screenshot 2022-11-16 at 14

Search Volume

Same as before, this column will still show, the average number of searches each keyword has on Google, country-wide, as reported by Keyword Planner in the last 30 days. The search volumes are relevant for the selected search engine country.

YoY trend

The percentage displayed alongside the Search Volumes shows the year over year trend of searches. It is calculated by comparing the searches from the latest month with the ones from the same month of the previous year.

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