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Exciting improvements for the Bing search engine
Exciting improvements for the Bing search engine
Larisa Rosu avatar
Written by Larisa Rosu
Updated over a week ago

In response to the heightened interest among our users in Bing tracking, we are excited to announce the addition of several enhancements. These updates aim to elevate the user experience when it comes to monitoring Bing search results while providing streamlined tracking and reporting capabilities on this search engine as well.

By implementing these enhancements, users can delve deeper into Bing tracking and benefit from a comprehensive analysis of their search performance, contributing to more effective strategies and decision-making.

Bing Mobile Universal tracking

We've added Universal monitoring support for Bing Mobile, which previously only supported Organic tracking. This enhancement allows users to have an extended view of Bing’s mobile landscape as the Universal version is meant to track the ranking positions of both organic content and SERP Features, encompassing elements like PAAs, Videos, and more.

Enhanced SERP Features reporting

Our SERP Features reporting has expanded to encompass also Bing. Users can now conveniently filter and display Bing SERP Features as an optional column within the UI reports. More details on this update and how you can check if your keywords are ranking with a SERP Feature on Bing can be found in this article.

Additionally, this enhancement includes the highlighting and color coding of SERP Features within the retrieved SERP files, making them easily identifiable and distinguishable when analyzing the search result pages.

New Bing SERP Feature available for tracking

This update introduces Carousel, Image Thumbnails, FAQ, and AI-generated Stories among the SERP features now available for monitoring with the Universal version of Bing, enabling a holistic view of a website’s online presence across both desktop and mobile searches on this search engine.

Additionally, it's worth mentioning the integration with Bing Webmaster Tools for search performance metrics. Detailed information about this integration can be found in this article: Integration with Bing Webmaster Tools.

Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.

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