Other helpful resources:
Here are some scenarios where alerts can be effectively used:
Spotting changes in ranking performance
To monitor the effectiveness of your SEO efforts, you can set up an alert which triggers on ranking improvements or drops. Start by selecting the “Position” metric as your trigger. Next, choose the condition that aligns with your specific interest - whether that’s a specific value or a percentage change - and enter the desired value.
For example, the condition and the value for a trigger related to keywords losing their position on the first page could be:
Metric: Position
Condition: Less than or equal to
Value: 11
This setup will alert you whenever selected keywords fall below the first-page ranking threshold.
Monitoring SERP Features performance
Keeping an eye on the evolution of SERP features can help you determine whether the efforts you invested in a specific result have paid off.
To get started, select the 'SERP features' metric from the metrics drop-down menu. To track gained features, opt for 'domain ranks'. To monitor lost features, choose 'domain does not rank'.
For instance, do you want to be alerted when your website or one of your competitors gains new SERP features? This is how the configuration of the alert may look like:
Tracking Visibility trends
Monitoring shifts in search visibility gives you valuable insights into how your website's exposure on SERPs changes over time.
For example, keeping an eye on visibility drops can help you understand whether competitors are gaining an advantage by outranking you, if there are changes in search engine algorithms , or seasonal variations that are affecting your website's visibility.
Keeping an eye on Pixel Position shifts
Tracking pixel position shifts enables you to stay informed when keywords move above the fold, enhancing your website’s visibility, or drop below it, reducing its exposure. This empowers you to make informed SEO strategy adjustments that protect your visibility and optimize performance in search results.
For instance, setting up an alert for keywords that fall below the fold lets you identify changes immediately and investigate why they occurred. Common causes might include the appearance of a new SERP feature that pushed your site down or a competitor’s recent ranking improvements that affect your position.
These are just some of the most common scenarios worth monitoring, but there are countless ways to tailor the alerts to your specific needs.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.