All Collections
AWR Glossary
Click Opportunities
Click Opportunities
Dana Loiz avatar
Written by Dana Loiz
Updated over a week ago

Click Opportunities is a proprietary metric that scores a keyword's likelihood of getting more clicks in SERP by having a higher organic CTR.

The higher the Click Opportunity score, the more extra clicks a keyword would get in SERP if it had a better CTR, given its current Average Position and number of Impressions.

For this metric, CTR values from our study have been used as benchmarks.

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

Did this answer your question?