Both Visibility reports for Google Data Studio come with the following set of metrics
and dimensions:

Metrics 

  • Visibility Score - Sum of visibility points assigned for each of your Top 30 keyword positions.
  • Visibility Percent - Search visibility performance based on the Visibility Score, benchmarked to the maximum possible value (100%). 
  • Average Rank - Sum of all your keyword positions divided by the total number of keywords.   
  • Click Share - Estimated percentage of clicks that your website may receive from Top 20 keyword positions. 
  • Estimated Visits - Estimated traffic that your website may receive from Top 20 keyword positions, based on keyword search volume. 
  • On First Page - Number of keyword positions your website has on the first page of the SERPs.
  • Below First Page - Number of keyword positions your website has in the SERPs, but not on the first page. 
  • Ranked - Total number of keywords for which your website is listed in the SERPs. 
  • Not Ranked - Total number of keywords for which your website does not have a ranking position. 
  • First Place - Number of keywords for which your website ranks on position 1. 
  • Top 3 - Number of keywords for which your website ranks on positions 1-3.
  • Top 5 - Number of keywords for which your website ranks on positions 1-5.
  • Top 10 - Number of keywords for which your website ranks on positions 1-10.
  • Top 20 - Number of keywords for which your website ranks on positions 1-20.
  • Top 30 - Number of keywords for which your website ranks on positions 1-30.
  • Moved Up - Number of keywords with higher ranking positions.
  • Moved Down - Number of keywords with lower ranking positions. 
  • Added - Number of keywords for which your website started to rank.
  • Dropped - Number of keywords for which your website is no longer ranking.
  • Net Gain - Sum of keyword positions that moved up.
  • Net Loss - Sum of keyword positions that moved down.

Dimensions

  • Project - Project / campaign that you are managing 
  • Website - Main website and competitors in a project
  • Search engine - Search engines or search engine versions in a project (e.g. Google desktop and Google mobile)
  • Keyword groups - Groups that include the terms and phrases for which you are monitoring rankings in a project

See related resources

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