This article unveils the latest addition to our suite of features: an alerting system tailored for forecasts. This brand-new enhancement introduces various types of alerts designed to keep you in the loop with valuable insights into your predictions, as follows:
1. Forecast overview alert
Provides a general overview of the forecast's current status, allowing for a quick assessment of key metrics and keyword progress.
2. Forecast status alert
Detects changes in the forecast status, enabling you to track shifts from being on track to potentially falling behind the target. This alert will keep you updated regarding your forecast's progress.
3. Keyword status alert
Focuses on keyword performance, notifying you when specific keywords are underperforming or successfully meeting the expected rank target.
Configuration options:
For a deeper understanding of how each of the above-mentioned alerts works let's delve into the forecast configuration options available.
Forecast alert template
Enabling the template will generate a summary email (see Forecast update overview alert above) dispatched to the selected recipients, once a month, following each forecast update. Refreshing the forecast manually won't trigger a new email alert.
Create alert
The 'create new alert' functionality comes with two options:
Default alert
This summary alert is sent out monthly after each forecast update. Similar to the Template alert, manual refresh won't trigger this alert.
Custom alert
A custom alert can be set up to detect changes in either the Forecast status, the Keyword status, or both, depending on the user's preferences.
Forecast status
Indicates whether the Forecast’s progress relative to the position range selected is Above Target, On Target, or Behind Target. The alert triggers upon changes in the selected forecast status between updates, indicating movements toward or away from the established target, as follows:
Above Target: alert triggers when the Forecast's actual performance surpasses the expected target.
On Target: alert triggers when the Forecast's current performance matches the predictive expectations.
Behind Target: alert triggers when the Forecast's actual performance fails to achieve the expected target.
Keyword status
Indicates whether the keywords’ progress relative to the position range set within the Forecast is meeting or not the expected performance. The alert triggers upon changes in the selected keyword status between updates, indicating movements toward or away from the established target, as follows:
Underperforming: alert triggers about keywords performing below the projected target.
Keyword on track: alert triggers for keywords whose current performance is meeting the anticipated target.
You can choose to have the forecasting alerts delivered either to the selected email addresses or through the connected Slack account. This ensures you're kept updated via your preferred communication channel.
Feature availability
The Forecasting feature is available for all types of plans available, as follows:
Agency, Enterprise monthly plans, and all yearly subscriptions can create an unlimited number of forecasts per account & per project.
Pro monthly plans are limited to 1 forecast per project.
Trials plans are limited to 1 forecast per account.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.