As search engines continually evolve, the search experiences they provide to users undergo constant changes. In response to this dynamic landscape, we are consistently enhancing our query mechanism to ensure our users have access to the most comprehensive and insightful data. In alignment with Google’s recent changes, we are thrilled to introduce a new addition to our SERP Features tracking capabilities: Aggregator Units.

In this article, we will explore what Aggregator Units are and how they can be tracked effectively using AWR.

Aggregator Units are a new type of carousel-rich result, specifically tailored for users in the European Economic Area (EEA). These structured data carousels display aggregator websites related to various topics such as travel, places, flights, jobs, and products. They aim to improve users’s search experience by featuring a curated selection of aggregator results directly on the search results pages.

In AWR, Aggregator Units can be tracked using the Universal version of the Google search engine, both for desktop and mobile search results.

To add Google Universal to the project, navigate to Project Settings> Search Engines section.

💡When monitoring a Universal search engine, the positions of Organic entries alongside the URLs from Aggregator Units, Local 3-pack, Featured Snippets, People Also Ask, Images, and other types of results will be reported as ranking if found in the SERPs retrieved from Google. More information on Google's search preferences available in AWR can be found in this article here.

To identify keywords that have triggered Aggregator Units and monitor their performance effectively, you can utilize the SERP Features filter.

Within the filtered results, the SERP Features column displays the specific features that are present on Google for each keyword.

While on the search results pages, the users can navigate through the carousel horizontally or access additional aggregator sites by clicking the "More sites" button, it's important to note that in Advanced Web Ranking, only the URLs of the sites immediately visible in the carousel are reported as ranking.

When found in the SERPs retrieved from Google, the websites featured in the Aggregator Units carousel will be reported on the same ranking position, as they are part of the same search result element.

Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.