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Keyword units explained
Iulia Z. Lacriceanu avatar
Written by Iulia Z. Lacriceanu
Updated over a week ago

The AWR units are the resources that come with every kind of available subscription. Every plan includes a number of keyword units, calculated considering the volume of ranking updates. 

1 keyword unit = 1 keyword updated weekly, on 1 search engine unit* (default update preferences).

*1 search engine unit = 1 search engine, single device (e.g. Google Desktop, Google Mobile, Yahoo, or Bing).

Each search engine location and device added to the project is counted as a separate SE unit (e.g. Google Desktop + Google Mobile equals to 2 search engine units)

Units are computed using the following factors:

  • number of actual keywords to be updated

  • number of search engines

  • update frequency or update type

Details about the account units consumption can be accessed in the Resources section

Manual updates vs Scheduled updates

When using the project scheduler, the application automatically reserves the keyword units required for a month's time updates (for weekly, 4 updates will take place). The same way goes for all available frequencies. 

On the other hand, when running a manual on-demand update (either 1h / 12h / 48h), the application consumes the resources for that one time update. The consumed units are reimbursed when the subscription is renewed / the billing cycle is refreshed. 

For yearly plans, the billing cycle is refreshed on the day of the month when the invoice was issued, so this is the date when the units spent for on-demand updates are refreshed. 

Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.

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