Having several AWR projects created for the same website can be useful in many situations. Here is a breakdown of some key scenarios where managing multiple projects can improve performance tracking and reporting:

If your business operates in different regions of the same country, internationally across several countries, or you simply target multiple languages on your website, creating separate projects allows you to track ranking positions and performance effectively for each area or language individually. This way you can easily find out which of them perform better, and which may need further optimization, empowering you to apply targeted strategies for each location or language.

For example, if you are a travel agency targeting Asia you may want separate projects to track rankings for Google in Japan and Baidu in China, which are the most dominant search engines in these 2 countries.

Another example is if you have a content-driven website targeting both English-speaking audiences and French-speaking audiences you may want to track performance separately for each language so you can apply audience-specific optimization strategies.

Some of your targeted locations may require monitoring rankings across several search engines due to differences in search behavior or local results, which are influenced by the location where the searches are made.

Creating separate projects ensures that the units are allocated effectively and the consumption is optimized by monitoring only the search engines relevant to each specific location, avoiding any unnecessary unit usage.

For example, if you are a retail business expanding across Europe you may want to create separate AWR projects to track rankings on Google for London, Rome, and Paris, so you can capture local search behavior specific to those regions.

If different locations or keyword sets require different update frequencies, managing separate projects ensures each one gets the appropriate level of monitoring, according to your needs.

For high-traffic locations or competitive keywords, you may need frequent updates, while for less important ones you may require less frequent checks.

For example, if you are a marketer managing SEO for both a high-traffic location like New York and a smaller location like Scranton may need to set up separate AWR projects. For New York, frequent updates (daily or weekly) may be needed due to higher competition, while for Scranton, where the competition is lower, a less frequent update schedule (biweekly or monthly) may be enough.

If you are running multiple marketing or SEO campaigns, each campaign targeting a different set of keywords, creating separate projects allows you to effectively measure their performance.

For example, if you are a SaaS company managing SEO campaigns for different product pages—such as "product A features," "product B features," and "product C features"— you can create separate projects for each to see which campaign is driving more visibility and traffic, ensuring you are focusing your efforts on what delivers the best results.

Different teams within your organization may need separate data and reporting based on their specific needs. By creating separate projects, each team can access relevant data, reports, and insights tailored to their goals.

For instance, your marketing team may focus on tracking traffic or rankings for blog pages while the support team may prioritize monitoring pages that help resolve customer queries, like FAQs, documentation, or product guides. Having separate projects ensures each team has the insights they need to support their goals.

For e-commerce sites, tracking performance by product category can be essential. Multiple projects help you monitor the performance of different product categories separately, identifying which categories drive more traffic and for which your website has better visibility in SERPs.

For example, in a project focusing on "electronic devices", you can track rankings for keywords like "laptops," "smartphones," and "cameras," while in another project focusing on "clothing," you can monitor keywords like "men’s jeans" and "women’s dresses."

If you’re making changes on your website, like adding new landing pages, creating a separate project will allow you to assess the impact and performance of those pages without interference from the main project data.

This ensures that data remains clean and focused, helping you easily evaluate the success of these new pages.

In AWR, you can create as many projects as needed, both paused and scheduled. The only limitation arises when managing scheduled projects, as these are tied to the number of units included in your subscription plan. You can learn more about how the units are calculated from this article here.

While there isn’t a direct "split" feature, you can achieve the same result using the “duplicate project” functionality.

Use the "exact copy" option if you wish to retain historical ranking positions when copying a project.

Duplicate the original project as many times as required (for example, if you have multiple locations in your original project, you could make a copy project for each location).

Once the copy project is available in your account (depending on the amount of data to be copied the duplication process takes up to a couple of hours) you can remove the keywords/search engines that are not relevant to the location you wish to track in this new project.

By creating multiple projects in AWR, you gain the flexibility to monitor your rankings and SERP visibility according to your unique business needs.