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New SERP Feature: Search Generative Experience (SGE)
New SERP Feature: Search Generative Experience (SGE)

Track AI-generated results to spot trends & user behavior patterns. Identify new keyword opportunities that better align with user intent.

Larisa Rosu avatar
Written by Larisa Rosu
Updated over a week ago

One of the latest trends in Google search is Search Generative Experience (SGE), an exciting new feature that uses Artificial Intelligence (AI) to spice up search results. Here at AWR, we're all about keeping you in the loop and providing the tools to tackle these changes head-on. That is why we have implemented the mechanism that allows monitoring of Google SGE results, after previously adding support for monitoring Bing AI-generated stories.

So, what exactly is SGE? It's basically Google's way of using AI algorithms to serve up personalized search results, highly relevant to the user's search intent. This personalized approach streamlines the search experience, enabling users to find what they need quicker than ever before.

How can I track SGE with Advanced Web Ranking?

For now, SGE results are exclusive to personalized searches, available to users who have opted into Google’s Search Labs experiment. However, once Google begins displaying them in non-personalized searches, AWR will automatically report their ranking positions as our tracking mechanism was updated to do so.

This transition appears imminent, as Google has already initiated testing of SGE in non-personalized search results. This means AI-generated answers may surface in Google search results, even for users not enrolled in the Search Labs experiment. Currently, SGE testing is limited to a small subset of U.S.-based searchers.

Later edit: Google publicly launched the SGE in the US. Following this roll-out, AI-generated results will be available for all personalized searches (for users logged into their Google accounts, on the Chrome browser), not only for users who have opted into Google’s Search Labs experiment.

As soon as SGE results become available also in non-personalized SERPs, AWR will capture them, and their ranking positions will be reported using the Universal version of both desktop and mobile Google search engines.

Adding Google Universal to a project can be done from the Project Settings > Search Engines section.

💡When monitoring a Universal search engine, the positions of Organic entries alongside URLs from Local 3-pack, Featured Snippets, People Also Ask, Aggregator Units, Images, and other result types found in Google SERPs will be reported as ranking. For more insights on Google's search preferences in AWR, please check this dedicated article.

How can I identify keywords that triggered SGE results?

To identify keywords that have triggered SGE results and monitor their performance effectively, you can utilize the SERP Features filter within the Ranking > Keywords report.

The SERP Features column displays the features present on Google’s result pages for each keyword, allowing you to easily identify SGE and other SERP Features.

By staying informed and leveraging the capabilities of AWR, you can effectively monitor and adapt your SEO strategies in response to the changing dynamics of online search, including the rise of AI-generated search results like SGE.

Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.

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